February 04, 2010

Vancouver, B.C. – One of Canada’s top creative and rebranding strategists has responded to a recent public call to action and will be challenging British Columbians to rethink dementia. Rethink Communications has announced it will be donating their award-winning expertise to the Alzheimer Society of B.C. The result will be an awareness campaign aimed to increase understanding about the disease and what needs to be done to turn the rising tide of dementia in the province.

“Creative concepts that engage, inform and entertain are what we do best at Rethink,” said Ian Grais, a partner at Rethink Communications. “Taking our expertise and applying it to a cause that is providing support in local communities is an opportunity for us to give back.”

The announcement comes following the Society’s release of the Rising Tide study, which projected that if nothing changes over the next 30 years, the prevalence of dementia in the province will more than double from 2008 figures to an estimated 177,684 British Columbians living with the disease.

 “As a non-profit organization, our donors and corporate partners play a huge part in ensuring there is support for those impacted by the disease,” said Jean Blake, CEO of the Alzheimer Society of B.C.
 


 



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