A public art display was unveiled this morning at the outdoor grounds of the Vancouver Art Gallery to mark World Alzheimer’s Day. The two life-size, 300lb, ice sculptures titled “When you lose your memories, you lose yourself”, depicts cherished memories, including a woman holding her child and a man proposing to his future wife. The gradual melting of the ice sculptures represent the fading or melting of those memories during the progression of dementia. The display will be on the grounds of the Vancouver Art Gallery (corner of Georgia and Howe) on September 21, 2010.
The concept for the display was created by Rethink Communications, who has generously donated their expertise to the Alzheimer Society of B.C.
“Creative concepts that engage, inform and entertain are what we do best at Rethink,” said Ian Grais, a partner at Rethink Communications. “Taking our expertise and applying it to a cause that is providing support in local communities is an opportunity for us to give back.”
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