January 08, 2010

As part of Alzheimer Awareness Month, you may be hearing about the Alzheimer Society of B.C. and the Rising Tide study on your local airwaves throughout the province. AM 650 has generously provided permission for us to share three awareness ads with radio stations across B.C. Click on the sound clips to the right to hear the ads now.

Rising Tide: The Impact of Dementia on Canadian Society and Rising Tide: The Impact of Dementia on British Columbia 2008 - 2038, two reports released by the Alzheimer Society to mark Alzheimer Awareness month,  reveal alarming new statistics about the projected economic and social costs of dementia.

Currently, there are 500,000 Canadians living with Alzheimer’s disease and related dementias, a number that within a generation could reach more than one million people across the country. More than 70,000 people in B.C. are already living with a form of dementia and nearly 10,000 of these British Columbians are baby boomers under the age of 65. In short, our aging population is fueling a rising tide of dementia that threatens to overwhelm our health and social systems.


Awareness Radio Ads

Listen to the Alzheimer ads below:


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